About Admirate
We're building the future of growth marketing
Admirate combines practitioner-built AI Skills with creative intelligence — so marketing teams can move faster without compromising quality.
Our thesis
AI is replacing agencies
The traditional agency model is broken. Slow turnarounds, opaque pricing, and cookie-cutter deliverables that don't match your brand voice.
AI changes everything. But raw AI without expertise produces mediocre work. The missing ingredient isn't better models — it's better workflows built by people who've done the work.
That's what we're building. Every Skill on Admirate is crafted by senior marketers who've run campaigns, managed channels, and delivered results.
The future of marketing isn't AI or human — it's both, working together.
Our journey
AI as a partner from day one
As a growth agency, we realized there is only one way forward — and that is with AI as a partner.
We started with a conviction that AI would change marketing forever, and began experimenting with the first tools.
Visual AI and language models became part of our workflow. We used them daily for creative work and strategy.
AI-powered development became reality. We started building faster and smarter than ever before.
When Claude Code launched, we went all in. AI didn't just become a tool — it became a partner in everything we do.
We help companies and people reach their full potential. AI is and will always be an important part of this.
What makes us different
Three pillars of Admirate
Practitioner-Built
Every Skill is built by marketers who've spent years in the trenches. Real workflows, not theoretical prompts.
Platform-Agnostic
Works with Claude, ChatGPT, Cursor, and any AI tool. We meet you where you are — no vendor lock-in.
Human Quality Gate
AI handles the heavy lifting. You're the creative director. Every workflow includes a review step to ensure output meets your standards.
The team
Practitioners, not just builders
We've run the campaigns, managed the channels, and built the workflows. Now we're putting that knowledge into AI Skills.
Andreas Hatlem
Founder & CEO
15+ years in growth marketing. Built and scaled marketing teams across SaaS, e-commerce, and agencies.
Elisabeth Hatlem
Co-founder
We're building the team. Interested in joining? Reach out.
Joachim Diskerud
Head of Product
We're building the team. Interested in joining? Reach out.
Our values
What we believe in
Craft Over Hype
We focus on building genuinely useful tools, not chasing trends. Every feature earns its place by solving a real problem.
Practitioners First
We build for marketers who do the work — not managers who review decks. If it doesn't help you ship better work, it doesn't ship.
Transparent by Default
No hidden fees, no dark patterns, no lock-in. We earn your trust by being clear about what we offer and what it costs.
Get in touch
Say hello
Have questions, or want to learn more about how we can help? Reach out.